Tambourine Shares Father Knows Best: Three Hotel Marketing Lessons From Dad
June 14, 2017 9:52am
While Mom gets a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.
In honor of Father’s Day, every year we celebrate our favorite ‘dadisms.’ And, we found that pops has some serious hotel marketing wisdom!
Here are hidden hotel marketing messages behind some of your father’s repeated quotes:
1. “Will You Kids Please Shut Up?”
Hidden Hotel Marketing Advice:
When marketing your hotel, resist the urge to drone on and on about your property’s physical features. Modern travelers are driven to book based on what lies outside your hotel walls, not just what’s inside. They want to experience your destination like a true local and crave front-row access to cool discoveries and remarkable experiences unlike anything they can find at home.
So, your hotel website should not only focus on your property; It should share the spotlight with your destination. Your hotel website should position your property as the epicenter of your destination.
2. “Hold Your Head Up…”
Toughen up, kid. Sometimes you get dreadful guests. Sometimes you’re hit with awful reviews. Sometimes your creative marketing ideas fail miserably. Instead of crying over spilled milk, remember that the most successful and brilliant hotel marketers are those who take risks and try new ideas. If you’re not making any mistakes, that probably means you are simply repeating the same things year after year. Not taking risks or finding new ways to reach your guests will make your marketing stale and crummy. And, that’s something to cry about.
3. “Money Doesn’t Grow on Trees!”
Think carefully about how you spend the marketing dollars entrusted to you by ownership. And by all means… ask for the resources you need to accomplish the revenue goals assigned to you! If you need more marketing staff or outsourced vendors to help you achieve your hotel’s revenue goals, then ask for them.
If your hotel is in dire need of upgrades and updates in order to effectively compete with newer properties and win market share, then ask for them.
If you depend on another department’s performance to help you reach your targets, then ask to oversee them.
Here’s an example of what that request could look like:
“For me to achieve the revenue targets set forth by ownership… I need $_______ in funding, specific hotel upgrades to be made, and _______ new staff (contractors). Plus, I would like ________ department to report to me.”
The road to achieving your property’s revenue goals begins with your ability to ask for what you need. Show your management team that without these items, you won’t be able to deliver the results they’re looking for.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com
Use FOMO to Create Urgency in the Booking Process
The New Supply Threat: How Hotel Sales Teams Are Fighting back…
Tambourine Shares Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now
Do Hotel Sales Teams Have a New Secret Weapon?
7 Lessons Your Mom Taught You about Hotel Marketing
Tambourine Shares The Marketing Secrets of Great Hotel Management Companies
Does Your Hotel Suffer From Chronic Vendor Fatigue?
How Can a WWII Scientist Help Your Hotel Survive?
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
7 Signs Your Hotel Marketing is Out of Control By Dave Spector
Is the iPhone Killing Your Hotel Revenue?
Tambourine Shares The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
Tambourine Shares 10 Secrets of Luxury Hotel Websites (Part 2)
Tambourine's Friday Freebie: Find Out What Your Compset Is Up To… Automatically
Tambourine Shares 10 Secrets of Luxury Hotel Websites (Part 1)
What Do Meeting Planners Actually Want? Here’s the Surprising Survey Results…
Tambourine Shares 5 Hotel Sales Tactics to Jumpstart 2017
Tambourine Shares Recommended DOSM Checklist for 2017
10 Gifts Hotel Marketers Want For The Holidays
Please login or register to post a comment.