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Symposium to feature sought-after guest speakers, lifestyle boutique executives and industry experts for three-day event, October 21-23


NEW YORK, September 22, 2015 – Over 300 boutique hotel leaders, travel advisors, media and industry professionals will gather at the Fairmont Miramar Hotel, Santa Monica, for the annual BLLA Leadership Symposium. BLLA is the leading Boutique & Lifestyle Association aimed at connecting independent, upscale hoteliers with fellow industry innovators, discerning travelers and hospitality professionals.


Over the course of three days, more than 70 featured speakers will provide industry insights and highlight upcoming opportunities within the boutique hotel space. Nine presenters, including CBS News Travel Editor Peter Greenberg; Enchantment Group President Mark Grenoble; Commune Hotels + Resorts Executive Vice President of Development Todd Wynn-Parry; and Gettys Vice President Ron Swidler, will lead 12 stimulating and thought-provoking panel discussions and keynotes to address vital topics of tomorrow’s boutique and lifestyle segment.  


Hoteliers come to BLLA's conference for the content while the main attraction for suppliers is to be directly connected with decision-makers. The dialogs and presentations including such contentious and provocative topics such as the OTA debate (with last week’s Expedia/Orbitz merger) and the discussion on Airbnb and the Minimum Wage Act with Los Angeles Councilman Mike Bonin joining the discussion.


"We created BLLA to bring boutique hotel champions and industry executives together, and we've done just that,” commented BLLA Founder and CEO Frances Kiradjian. “Our conferences continue to attract and connect the best in the business and deliver what's new in the market as well as the hottest industry trends."


Attendees will have a chance to participate in two extreme networking sessions aimed to broker quality relationships within the luxury lifestyle and boutique sector. Also accompanying the event will be two curated workshops, a Gala Awards Dinner and reception. The event is supported by several media partners and sponsors including Microsoft - Global Hospitality Group, Lodging Magazine, Boutique Design, Hotel News Now and Hotel Business Magazine.


About the Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world’s independent boutique and lifestyle hotels and small brands. BLLA was created to be the unifying voice of this distinctive subset within the hospitality industry. With now over 750 members, BLLA’s goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them. BLLA offers their members the opportunity to successfully compete on a level playing field with major hotel companies. The association educates members in order to market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit

Contact: Ariana Squillacciotti / 212 924 3600

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